VICE - BUD LIGHT MUSIC
CREATED AT SMOKE & MIRRORS
Vice Media approached us to create a short open for its summertime Bud Light Music Series. The show would engage a younger audience and highlight musicians that were making a start. My approach in design was to take a current flavor of design and implement a brighter and more vibrant neon tone to attract a younger audience. Below are a series of styleframes that visualized the design for a variety of elements in the package.
