UNDER ARMOUR STYLEFRAMES
CREATED AT BIG BLOCK LA
Under Armour approached Big Block with the task of visualizing a new app they were developing that would coexist with a chip inserted in to the users shoe. The app would guide the user through a series of tasks to help them understand if their bodies were feeling tired from previous workouts or if they were fresh and ready for a new challenge. My idea was that the entire shoe itself was absorbing data from the ground and the two would work in unison to give the user feedback about their workouts. Other designs I created were aimed at the app design itself and the feedback that the user would see to obtain information based on their performance.
